When you hear Smith & Wesson (S&W) undoubtedly, a very particular image is conjured.
If you hunt or shoot, chances are very good one of your first firearms was a S&W.
Most of us over the age of 40 remember Dirty Harry's S&W Model 29, a six shot, double action revolver chambered for a 44 Magnum cartridge.
In fact, outside Colt and Winchester, no other gun manufacturer is more iconic and symbolic of the Old, Wild West than S&W.
Which is why so many are confused that S&W are changing their name to American Outdoor Brands Corporation.
Is it because of anti-gun activists? Or fear of lawsuits? How about ridiculous politicians looking for a way to get on the evening news?
Undoubtedly, all those factored into the decision, but the primary motivator, according to the Company, was branding.
To understand what they are thinking, check out the next page.
Next Page »
I’m curious as to if their sales are going to drop. Although unreasonable, I have no desire to own one branded with the new name.
Original is better, fucking shareholding each others$#%&!@*dicks
Research people! They are not changing the name of their firearms division. It is the parent company changing its name. Nothing will change except the name on non-firearms products.
Rick Toland
Stupid !
dumb idea
Be that as it may… I call bullshit!!!
☹️
Jason
Hmmm
The explanation given by the CEO is complete PC BS. Sounds like they have a board filled with spineless appeasers.
Remington branched out making other outdoor gear without changing their name. I am gratified that the firearms division will retain it’s honorable name.
the dumbest$#%&!@*yet from corp. asses….
Either buy there product or don’t. Damn a lot of cry babies nowadays. Shut up
Larry DesLaurier
Andre Hinds the guns will still carry the S&W. there not changing there weapons name just the other stuff they make
Jason Huffman
The 164 year old president of the company??
The guns will still be Smith & Wesson. The company has gone in multiple directions and the name is too narrowly identified as a gun manufacturer.
Do people even read anymore? THE FIREARMS ARE NOT CHANGING THEIR NAME.
They won’t be branded with a new name! Reading the article is key to an opinion.
I know! People are too lazy to even click on the link, let alone read the damn thing!
smith and wesson will stay smith and wesson, its the parent company thats changeing their name.
it would be like kirkland changeing their name, but costco stays costco.
Bad
Terri Driesel
They just changed the name of the holding company the S&W brand and M&P brand didn’t change.
Bill
Stupid marketing idea by nerds who don’t know there customers
That’s what it sounds like…. need to distance themselves from only being known as the type of company the left is trying to shut down.
smith and wesson is staying smith and wesson. its the company that Ownes S&W thats changeing their name.
Aaaaannnnnd who cares?
Bowing down and cowering because of libtards and anti guners, PATHETIC