Bankrupcy: The Future of Robinson Outdoors—and a Major Hunting Brand—is Uncertain

hunter in the woods

With the filing of this company's potential bankruptcy could it mean we have a collapse underway? You never know with all of the recent stores closing and it makes us uncertain. We say it's a good idea to stay prepared because we never know what's on the horizon!

The filing is the most recent court visit by the company but not its first. In 2016, A.L.S. Enterprises, Inc., the makers of ScentLok, sued Robinson Outdoor Products for a series of ads launched in 2013 in which Robinson began advertising its Trinity Technology this way: “Trinity adsorbs odor up to 40% more than carbon” and “up to 200% more than Zeolite.”
In May 2016, a jury found Robinson Outdoor Products liable for willfully presenting false advertisements regarding its Trinity Technology’s effectiveness and awarded A.L.S. a settlement of $3.8 million. That settlement was later vacated in a U.S. District Court.
In a Feb. 11, 2017, press release, Robinson Outdoor Pesident Scott Shultz said: “The Opinion [of the Court] confirms what we knew all along about the impact our Trinity scent-control technology messaging had when it came to illegally harming ScentLok sales: it didn’t.” Robinson Outdoor Products was also granted its motion for a new trial if the final ruling should be overturned on appeal.

It's still too early to determine the future of Robinson Outdoors or ScentBlocker. However, if you frequently purchase supplies from this store you may want to think otherwise. It may be time to switch to a different store or begin stockpiling — as of late, it seems like a lot of stores have been shutting down. Whether this is a sign that a collapse is underway is unknown, but it's always wise to be prepared!

Source: OutdoorLife


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